Steps on what to do with your new website and how to build a great online presence.
Spread the word!
When your website goes live, the most important thing to do initially is drive traffic to it. This will help google index it faster and start improving your SEO rankings immediately. Here are some ways to consider getting the word out:
- Email Newsletter – if you have a newsletter or email list, be sure to let them know that your new site is up and even more importantly, how it can help their business or add value to them (include a blog post).
- Social Media – use your network of Facebook friends, instagram followers, connections on LinkedIn to drive traffic. Ask for feedback on your new website, maybe post a new blog that will benefit your readers.
- Word of Mouth – ask your friends and family to pop onto your website and look around, get their opinion and see what they think about your new site. That’s valuable feedback that may come in handy when considering changes and additions to the site moving forward.
Ask for reviews
If your client finds you on Google, reviews will drastically improve your chances of working with them. There are lots of different options to get reviews, here are our recommendations:
- Google Review – this is highly recommended as google reviews are generally what will pop up when somebody finds your site with an internet search. You can either have your customers google your business, then leave a review OR you can use this site to generate a direct link: https://supple.com.au/tools/google-review-link-generator.
- Facebook Reviews – Reviews on Facebook are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask your customers to leave a testimonial on your Facebook page and have them share it.
- Testimonials for Website – A great way to prove you are what you say you are. Break up big testimonials and spread them out into bite-size ones.
Keep things fresh & updated!
After your website has been live for a while, we recommend doing some things to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:
- Update your images – we recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the front page, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your site and therefore making it more valuable for them.
- Colors/Layout – if your site has been sitting for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.
- Keep Your Information Updated – if information, staff, hours or services change for your business, be sure to change the website too!
Add new site content!
A website is viewed by google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing users, being updated, posting new blogs and content. If your site is “dead” – e.i. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here’s some options on how to build your website content:
- Blog – A websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought out and valuable to your customers, you will drive more traffic. Don’t be afraid to use social media and use your network to get the word out.
- New Pages – it’s generally good practice to not only update your images and graphics, but also your content! If you have more services to add to your site, do it! Google LOVES seeing that a site is being built up. You can also repeat the steps above by reposting your site to your social media outlets and saying that you have updated images, content, new blog post, etc.
Protect your website
Over 50% of all web traffic is currently spammers, bots, malware and hackers. If you haven’t already joined with us in protecting your website, we highly, highly recommend it. You can find out more as to why here, but the fact is that sites are getting hacked left and right these days. And most of the time, for no reason more than a hacker thousands of miles away just happening to find a way in or a web spider that got through a hosting company’s firewall, etc.
If your site isn’t protected and secured, it’s only a matter of time before there’s a breach. Our security plan lets you (and us) sleep better at night knowing that your site is protected.
Get in touch if you would like to have some personalised illustrations for your practice.