Having a clear Mission and Vision Statement will make your life so much easier!

It will help you to become clear with what you’re doing, who you are doing it for and how you are going to do it.

They both provide you a framework that will guide you to achieving your goals, but what is the difference?

See your mission as ‘how you sell your offering to your ideal client’, so you will put this in your Instagram bio. Your vision is what you personally look at every day to keep yourself on track, why are you actually doing all of this – kind of like your own business mantra.

Your Vision statement highlights your future ambition. It is Aspirational, Inspirational and Motivational
Your Mission statement is an explanation of your daily actions of achieving that ambition


Mission statement questions look like:

  • Who do I help
  • Why do I help them?
  • How do I help them?

Vision statement questions look like:

  • What do I want to achieve, what are my dreams?
  • What problem am I solving in this world?
  • Who and what am I inspiring to change?

I hope you enjoy the process of writing your vision and mission, this seems like homework but it should be fun! You are building the business of your dreams so enjoy the process 🙂

Drop me a message if you have any questions!

See you soon,

Sophie ♥